Privacy Policy

Privacy Policy

This Privacy Policy explains how PlaidCars (“we,” “us,” or “our”) collects, uses, and protects information provided through our website, plaidcars.com. Our site is informational, providing content about cars, and collects minimal data, primarily email addresses for our newsletter (if you subscribe) and analytics data via third-party tools. We aim to be transparent and protect your privacy in line with global best practices.

Information We Collect

We collect the following information:

  • Newsletter Subscription: If you voluntarily subscribe to our newsletter via a form on our site, we collect your email address. This is managed by Brevo, a third-party service.
  • Cookies and Analytics: We use Google Analytics and Google Tag Manager (GTM) to understand site usage. These tools may collect:
    • Essential Cookies: Necessary for site functionality (e.g., WordPress session management).
    • Analytics Cookies: Track anonymized data like page views, device type, and approximate location (e.g., via IP address). These are optional, and you can opt out via our cookie settings.
  • No Other Data: We do not collect other personal information (e.g., names, addresses) unless you provide it voluntarily via the newsletter form.

How We Use Your Information

We use collected information as follows:

  • Newsletter: Email addresses are used to send periodic updates about PlaidCars content (e.g., car news, updates). We only send emails if you explicitly opt in.
  • Analytics: Google Analytics/GTM data helps us improve our site by analyzing usage trends (e.g., popular pages). This data is anonymized where possible.
  • Legal Basis: We rely on your consent for newsletters and non-essential cookies, and on our legitimate interest for essential cookies to operate the site.

Sharing and Transfers

  • Third Parties: We share data only with:
    • Brevo: Manages our newsletter (based in France). Your email is processed under a Data Processing Agreement (DPA) to ensure security.
    • Google Analytics/GTM: Processes analytics data (servers may be in the US or other regions). Data is anonymized to minimize privacy impact.
  • Transfers: Data may be stored outside your country (e.g., Brevo in EU, Google in US). We use providers with strong security standards (e.g., encryption, access controls).
  • No other third parties receive your data unless required by law.

Your Choices and Rights

You have control over your information:

  • Newsletter: Unsubscribe at any time using the link in any email or by contacting us via Twitter (@plaidcars).
  • Cookies: Manage preferences via our cookie consent banner (accept/reject analytics cookies). Essential cookies cannot be disabled as they ensure site functionality.
  • Data Rights: You may request to access, correct, or delete your data (e.g., email address). Contact us via Twitter (@plaidcars), and we’ll respond within 30 days.

Cookies

Our site uses:

  • Essential Cookies: Required for WordPress functionality (e.g., session management). No consent is needed.
  • Analytics Cookies: Set by Google Analytics/GTM to track site usage. These are optional; use our cookie settings link to opt out. To manage cookies, visit our [Cookie Settings page, if applicable].

Data Security

We use secure hosting on Google Cloud with HTTPS encryption. Brevo and Google Analytics/GTM follow industry-standard security practices. In case of a data breach, we will notify affected users promptly where required.

Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices. Updates will be posted here with a revised “Last updated” date.

Contact Us

For questions or to manage your data, contact us via:

  • X: @plaidcars
  • Website: plaidcars.com
Scroll to Top